The Growth Stack.

Workflow

market & competitor research (Perplexity) → content at scale (Claude/ChatGPT + image tools) → campaign creative (image/video gen) → analytics & experiments (Claude/code) → outreach (an AI-enabled CRM).

Core stack

Claude or ChatGPT (content) · Perplexity (research) · an image tool · an AI CRM.

Verdict

AI collapses the research-and-content cycle; the moat is positioning and taste, which AI won’t hand you.

Gotchas

generic AI content tanks — voice and originality still win; verify every claim in copy.