The Retail Stack.

Workflow

product copy & descriptions (Claude/ChatGPT) → imagery (image gen, accurate to the product) → customer service (an AI support tool with human escalation) → demand/inventory analysis → marketing (see the Growth Stack).

Core stack

a copy model · an AI customer-support tool · an image tool.

Verdict

product content and service automation are the immediate wins; personalisation is the bigger prize.

Gotchas

don’t misrepresent products in AI imagery; support bots need a human escalation path; accuracy drives returns.